Which Level Wins product is which?
People ask us this constantly, so here it is plainly. GoodChange and SmartChange are payment platforms that run on the same engine and share the same commitments; they are separate brands because they serve separate worlds. AgentChange is different in kind: it doesn't process payments — it helps fundraising teams decide who to talk to and what to say.
| Compare |  |  |  |
|---|---|---|---|
| What it is | Fundraising and payments platform | Fundraising and payments platform | AI-assisted fundraising and relationship workspace |
| Built for | Political campaigns, committees and causes | Nonprofits, schools, collectives and crisis funds | Campaigns, political organizations, nonprofits and unions |
| Typical customer | School board to U.S. Senate candidates, state parties, PACs, political consultants | 501(c)3 organizations, PTAs and booster clubs, NIL collectives, nonpartisan campaigns | Fundraising teams who need to know who to call, when, and what to say |
| Focus | Candidate-focused | Nonpartisan and membership organizations, like trade associations and unions | Does not apply |
| Standard rate | 3.75% + 25¢ | 3.75% + 25¢ | Does not apply |
| Donor fee coverage | Yes — 74% adoption | Yes — 90% adoption | Does not apply |
| Platform tips | Never | Never | Does not apply |
| Distinctive to it | Conduit / slate fundraising, compliance reporting | NIL Collective campaign type, Crisis Launch Mode | AI strategists, ready-made segments, drafted outreach and thank-yous |
| Sends on your behalf | Does not apply | Does not apply | Never — it drafts, you review and send |
| Time to first fundraiser | About 5 minutes | About 5 minutes | Does not apply |
| Donor data sales | Never | Never | Does not apply |
— means the row doesn't apply to that product. AgentChange is not a payment processor, so rates, fee coverage and tips don't apply to it.
Not sure which platform is right for you?
SmartChange is for nonpartisan and membership organizations — nonprofits, schools and PTAs, trade associations, unions, athlete collectives, and funds for a family after a fire.
GoodChange is for candidates and their campaigns — Democratic, progressive, and qualifying independent or nonpartisan, from school board to U.S. Senate.
Already raising money and losing hours to spreadsheets, guessing who to call next? That's AgentChange.
Sign up for both payment platforms under the Academy Plan and earn a 0.5% referral fee on the gross amount of each donation made on either one, plus a referral fee for partners who also use Level Wins platforms.